The making of the Cosmonautics Day poster (2014)

Sometimes you can’t help but marvel at the Gagarin monument on Leninsky prospect. The rapid, streamlined, futuristic figure seems to be taken straight from a romantic sci-fi novel. And you get this urge to just fly off the planet saying: sorry gravity, our ways have to part.

Art director: What the hell, let’s do it.

Asking the industrial designers to draw Gagarinman in their characteristic industrial design manner. Adding the logo.

Art director: He looks like Hitler here.

Art director: And now like Putin.

Art director: His haircut looks like Hitler’s. Maybe highlight it better?