The making of the Chiki Pums store design

Studying what we’ve got.

Thinking on the style.

Deciding on the signature Saint Petersburg style.

Getting a rejection because the design doesn’t comply with the city image.

Coming up with a new variant, adding a sign, working on details.

Decorating the windows.

Examining the result.

Making a stander with a loaded Korovus,

Now comes the time to redecorate the windows. Drawing a stained-glass window on adhesive film to bring some sun to the gloomy St. Pete interior.

The art director doesn’t approve. Switching to the backup variant.

We also need a direction sign. Studying what we’ve got: