The making of the Victory Day poster (2017)
Searching for a human image of the victory. Not the war, but the return. Soldiers who don’t fight but who celebrate, embrace their children and wives. Toy soldiers?
![als 9 may 2017 process 01](als-9-may-2017-process-01.jpg)
Art director: Nice idea.
Finding a photo and giving to a technical designer.
![als 9 may 2017 process 02](als-9-may-2017-process-02.jpg)
![als 9 may 2017 process 03](als-9-may-2017-process-03.jpg)
Art director: No, no adults kissing children.
Finding another photo.
![als 9 may 2017 process 04](als-9-may-2017-process-04.jpg)
![als 9 may 2017 process 05](als-9-may-2017-process-05.jpg)
Art director: What’s with his face? Also, the bouquet outweighs the girl. Where is the side mold seam? And what’s going on with their shoes?
Going to the industrial design department for help with the location of seams.
![als 9 may 2017 process 06](als-9-may-2017-process-06.jpg)
The art director asks to make the soldier’s face less silly and give him a gun.
![als 9 may 2017 process 07](als-9-may-2017-process-07.jpg)
Done. Typesetting and printing.