The making of the Victory Day poster (2016)
The art director rejects the gramophone playing a black and orange record and asks for a poster that would not offend Ukrainian audience.
![9 may 2016 process 01](9-may-2016-process-01.jpg)
We find an idea with a loudspeaker.
![9 may 2016 process 02](9-may-2016-process-02.jpg)
![9 may 2016 process 03](9-may-2016-process-03.jpg)
The art director approves the loudspeaker, kills the lilies and asks to find an image or words that would imply victory. The following five hundred attempts ultimately lead to a pigeon sitting on the loudspeaker.
![9 may 2016 process 04](9-may-2016-process-04.jpg)
![9 may 2016 process 05](9-may-2016-process-05.jpg)
![9 may 2016 process 06](9-may-2016-process-06.jpg)
![9 may 2016 process 07](9-may-2016-process-07.jpg)
![9 may 2016 process 08](9-may-2016-process-08.jpg)
![9 may 2016 process 09](9-may-2016-process-09.jpg)
![9 may 2016 process 10](9-may-2016-process-10.jpg)
Sending the sketch to the illustrator.
Getting a poster back.