The making of the International Women’s Day Poster (2014)

The designer is tasked with making a poster for the Eighth of March holiday.

Here’s a couple of ideas.

Screw diets, it’s a holiday!

The International Women’s Day in pictograms.

Or better, like this:

It used to be a day celebrating equality and emancipation of women.

Each chick dreams of a million roses.

The art director takes his pick. Drawing.

Art director: Looks childish. You need to start over and this time put your soul in it.

Starting from scratch.

Art director: The picture doesn’t look good. It’s as if he’s waiting for them to come get the flowers, he doesn’t make any effort.

The designer asks the man on the poster to make more effort.

The man makes as much effort as he can.

Choosing one of the options and sending to print.