The making of the International Women’s Day poster (2013)

Designer: It’s time to tell girls something sweet. For example, “Darling, you are a goddess.”

Art director: Not cool.

Designer: Then this way.

Art director: That’s better. Maybe join the eyes into the infinity sign?

Designer: Isn’t the third eye enough? It just needs an eyebrow.

Art director: Well, OK.

Buying a cucumber, starting to draw. Maybe just draw Ryan Gosling?

Nope, doesn’t look like him.

The black-and-white version looks ticky-tacky. Trying delicate spring pastel shades.

Art director: Let’s go with the one with the shoulders, but without a flower, or there’s no room for the logo.

Designer: Damn!

Redrawing the girl a couple of times. Deciding that we need more beauty. Getting rid of the hair rollers—it’s not the time to make fun of girls.

Art director: Could be.

Typesetting.