The making of the Defender of the Motherland Day poster (2014)

Coming up with ideas. We can create something about the traditional stupid gifts: shaving foam, socks, shaving razors. No to the stupid gifts! Men, rebel!

Or maybe about a Russian flag popping out of a toy gun—bang! Or about an elvish army? Or about the standard of manhood and beauty dressed in camouflage?

Art director: Let’s go with David.

Drawing David on bright red background.

Art director: Looks like crap, you had it better before.

Designer: Maybe revert back to the colors of the draft?

Art director: Looks like a cartoon now.

Asking the technical designer to photoshop David.

Art director: Let’s put him in hay, like a brand new Kalashnikov.