The making of the Alpari corporate pattern

Reading the brief, listening to what the project manager has to say and deciding that the pattern has to be based on plastic and sufficiently abstract geometry. It should employ the lines from the company logo, use the corporate colors and preferably maintain the same ratio of line width to gap width. It shouldn’t be too trendy, rather classic, not dull, but lively, dynamic and simple.

The company asks us to demonstrate the pattern on a candy box and an executive car.

Still, we want the pattern to reflect the company’s sphere of business—money. Guilloches are what we need: they have many lines, they are nice-looking and geometric. Looking at different guilloches, moving towards simplicity. We just need to avoid creating Islamic motifs.

The second direction we consider is simple geometry.

Demonstrating to the client on a candy bar and a car.

The guilloches remind the client of Uzbek ornaments, he wants to go with the second approach, yet make it more complex. We try to interweave the logo into the pattern, as it already has a complex curve.

We braid the simple geometry in all ways possible looking for a nice rhythm.

Chocolate bars.

Cars.

The client likes the tight geometry and asks us to level out the horizontal part of the pattern into a straight line.

The result is a solid pattern which might look simple, but is very dynamic.