Allied Asset website
Task: to tell a story without really telling anything.
Allied Asset provides legal, investment, tax and management services to companies and individuals all over the world.
Each area of the company’s activities is illustrated by a 3D metaphor on the website. For example, mergers and acquisitions are shown as a large sphere that attracts smaller spheres.
Instead of boring text, services are represented by striking images. The website doesn’t explain all the nuances of business structuring or tax planning but creates an impression.
