The making of the AirLife logo

Overview   Process  

Studying the original logo. The client asks to keep the colors and the wing figure.

airlife process 01

Diving into the world of air travel and making first drafts. Trying to forget about the wing every once in a while.

airlife process 02 1

Promoting some of the ideas to vector drawings.

airlife process 02 2

Still nothing. Thinking some more.

airlife process 03

The petal idea looks nice (though there are numerous logos with similar petals).

airlife process 04

The second designer submits his ideas.

airlife process 05

The third designer doesn’t want to miss out either.

airlife process 06

The art director picks a couple of alternatives and suggests to finalize the petal one. Making corrections and presenting the short-list to the client.

airlife process 07

The client chooses the petals but asks to remove the transparency. The art director suggests to move the curves around. The type designer draws the letters.

airlife process 08

The designer moves the curves around trying to make the logo feel less heavy.

airlife process 09

Done.


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