Ad hoc logo
Ad hoc develops software for satellite equipment manufacturers and provides integration services for satellite projects. It operates in a very complex and narrow area: there are only 200–300 potential clients for such services in the whole world.
A subtle and metaphoric logo for the company was created at the studio.
![adhoc logo](adhoc-logo.png)
Ad hoc is a snobbish name made of a Latin phrase. The phrase means “a solution to a problem that does not work for any other problems” and symbolizes an individual approach to work.
Coming up with a metaphor for custom solutions: taking the two words of the company’s name and turning them into elements of a puzzle that only fit each other.
The words come together to form a structure made of two letters. The h’s serifs carefully envelope the back of the d and turn the structure into a single element.
An imaginative viewer can even see a lock that can only be opened with one key.
![ad hoc card](ad-hoc-card.jpg)
Coloring the two parts of the logo in bright colors to make the metaphor more evident.
Trying it on souvenirs. Nice and beautiful.
![adhoc cup](adhoc-cup.jpg)