360.ru website
360.ru is a television channel covering events in the Moscow region, Russia and the world. The website created in the studio continuously broadcasts news in all relevant formats around the clock.
The main feature of the website is the studio’s Potokus TV construction kit, specially customized for the informational broadcast of 360.ru. Photo and video reports, streams, stories and articles are continuously displayed on the main page. Viewers switch between stories, images and texts, choosing what interests them the most.
Navigating through the endless stream of news is facilitated by a system of customizable tags.
News of different formats are grouped into alternating blocks to avoid monotonous repetition of the same topics while scrolling. This principle of content consumption, familiar from social networks, makes it easier for users to browse materials and prevents them from getting bored.
Presentation formats within articles help emphasize the key points and make the narrative more engaging.
Visitors are increasingly accessing websites and social networks from mobile devices, and 360.ru takes this into account. The mobile version of the news resource closely resembles an application: it is flexible, vibrant and recognizable.
The feed turned out to be simply delightful.
