Task: to upgrade a visual style.
The new identity elements make One Shot even more prominent and cooler.
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A single shot unites everything associated with the club: a solid line runs through the entire identity, continuing on floor and wall wayfinding signs.
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The funny and unusual mascot is made of simple symbols and stylized letters O and S. It acts as a guide, an assistant, and is unmistakably associated with the brand, unobtrusively appearing in different places.
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The descriptor text is as simple as possible, easy to read and harmonious with the logo and the mascot.
A special version of the logo for use on signs with a black background and slightly thicker letters immediately stands out on a façade.
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