Yandex.Kit logo and corporate identity

Task:	to develop a logo and a corporate identity for a mobile service.

Yandex.Kit is a set of Yandex applications and technologies in a unified shell that comes preinstalled on Android devices and extends their functionality. Name, logo, corporate identity and a series of slogans for Yandex.Kit were created at the studio.

The main logo

The logo is a stylized whale (the English word kit sounds like Russian кит, meaning whale) which is made of colorful arcs and resembles a signal strength icon, indicating the technological nature of the service and its relation to mobile devices. The logo is adapted for all necessary media: screens, packaging and advertising materials.

Release date: February 21 2014

Cast:

artistic director

Artemy Lebedev

art director

Ludwig Bistronovsky

designers

Sergey Steblina
Aleksandr Strelkov

chief typesetter

Iskander Mukhamadeev

copywriters

Aleksandr Shtefanets
Tatyana Devaeva

editor

Katerina Andreeva

translator

Ekaterina Floyd

project managers

Svetlana Kost
Evgenia Ezhikova
Natalya Moskaleva

Logo on packaging

Slogans for various purposes

Rules for using the logo and its application in various situations are given in the style guide.

Opening of the guide on using the style in partner advertising

Whenever it is impossible to print the logo directly on the box, stickers can be used which can be full-colored, holographic, hot stamped or embossed.

Opening of the guide on packaging stickers

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