Yakitoriya logo and corporate identity

Task:	to develop a logo and a corporate identity for a network of Japanese cuisine restaurants.

Yakitoriya is a network of Japanese cuisine restaurants that is part of Vesta Center International, Russia’s largest restaurant holding. The first restaurant opened in Russia in 1999 and the corporate style remained unchanged since then. To mark the fifteenth anniversary of the company, a graphic logo and a lively corporate identity were developed at the studio.

Russian and English logos

The sign combines three expressive symbols: a hand holding chopsticks, a Japanese crane and the rising sun.

Release date: September 11 2014

Cast:

artistic director

art director

designer

type designer

typesetter

editor

project manager

A number of alternative designs are provided for use in different situations.

Monochrome and color logos, including versions with transparent segments

There is also a horizontal version of the logo that looks especially well on the sign which adheres to the strict rules of the Moscow city design code.