The Sign in Perm, Russia

On the Perm’s main square, in front of Theater Theater a new city sight is installed—“The Sign Everyone Takes Pictures With.” An almost 9 feet-tall structure is crowned with a galvanized iron sheet bearing a script destined to make it to thousands of photographs.

This’s a unique sign that, in a way, points to itself. You can call it The Sign sign, which only makes sense to be put by Theater Theater.

Vyacheslav Kuritsyn, writer