Ministry of Culture of Moscow Oblast logo and corporate identity
The Ministry of Culture of Moscow Oblast is a central executive body of the government of special competence which is responsible for preservation, use and promotion of architectural landmarks and objects of cultural heritage in Moscow Oblast. A modern corporate identity with strong historical and cultural roots was created for the Ministry at the studio.
![mkmo logo](mkmo-logo.gif)
The Ministry’s logo is a stylized image of a country estate on a dynamic background whose outline resembles Moscow Oblast borders. The logo also resembles a dense and shady manor park. The deep burgundy and rich red colors symbolize the cultural heritage of the Oblast, while the green represents the beauty of its nature.
![minkult colors](minkult-colors.jpg)
Based on the background, a pattern was created for use in the design of business documents and printed media.
![minkult docs](minkult-docs.jpg)
The set of corporate pictograms includes icons for events, places and objects that can be used in navigation projects.
![minkult divisions](minkult-divisions.gif)
![minkult map](minkult-map.jpg)
Rules for the use of the logo and all elements of the Ministry’s corporate identity are given in a style guide.
![minkult couple](minkult-couple.jpg)