The making of the single-origin coffee

First round: printing directly on the bag.

Simplifying the product names.

Changing the packaging too. Turning away from direct printing and going for a label instead.

Illustrator draws background patterns.

Thinking on the label size and shape and where to place it on the bag.

Degassing valve should be on the front, how to play it up? Maybe a die-cut?

Streamlining the label’s outline, cutting off the die-cut, moving the valve to the back, and adding a pictogram pointing to its new location.

Trying it on the bag.

Changing the logo typeface and adding the project’s cast.