Cover design for Confessions of the Pricing Man: How Price Affects Everything by Hermann Simon
Task:
to create a cover for an authoritative edition on price formation.
The book of the world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives is a collection of wise advice and sensible principles of price formation applicable to any commercial activity.
![simon big](simon-big.jpg)
The cover
Over forty years in business, Hermann Simon has helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it.